Persuasive email copywriting requires balance. It needs to be strong, effective and compelling so the reader takes the desired action. However, at the same time, it also needs to keep from landing in the recipient’s junk box, or getting deleted without a glance. 

That’s why you need a professional direct response copywriter. 

Whether it’s cold calling emails or warm leads thanks to sign ups, with the right approach you’ll turn prospective customers into actual customers with an effective email drip campaign. A good direct response copywriter will focus on several key things to make your campaign a success:

Features vs. Benefits
Customer understanding
Original angles
Effective calls to action

Keep in mind that great email copywriting starts with a professional copywriter and Winters Productions is your one-stop source. You need someone to help you design an effective email campaign that gets you the results your business needs. And that campaign should start with professional email copywriting. Most Americans write emails every day and you and your employees are no exception. Email is a valuable tool that has brought businesses instant communication. However, when it comes to using email as a marketing tool, only a professional copywriter at Winters Productions can do all that you need to make sure your advertising dollars are well-spent.In fact, email copywriting can give your business many advantages. Among them:

· You can reach a wide range of customers at low-cost to you.
· Compared to other marketing tools, email is relatively affordable.
· Return on investment can be easily tracked.
· Quick delivery time.
· Email is paper free and therefore more “green” as compared to other marketing strategies.

In addition to the above, there are some advantages to using a email copywriter that you might not have even thought about. First of all, not only will a professional copywriter target the customer you’re looking for, and get them take the action you desire, but they also make sure your message doesn’t end up in the spam folder. Under the laws of the CAN-SPAM Act of 2003, a business that does not comply with this measure to prevent spam could be subject to an $11,000 fine per message. By hiring a professional copywriter for your email copywriting needs, you can rest assured that your emails are spam-free.
Winters Productions is an experienced email copywriting firm, with hundreds of successful emails sent out for satisfied and successful business owners. You want your message to be heard and Winters Productions is your starting point to accomplishing that goal. Find out more about email copywriting today by contacting us to discuss your business at no charge to you or use our fast quote form.